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In luxury real estate business, in order to make a great impression with you real estate website, your site needs to look great and better than your competitors. It also has to properly represent you, with the look and feel that you desire, and what you know will appeal to your clientele.

In the luxury real estate business, quality is everything. Your clients are accustomed to having the best in everything, from their homes, cars, businesses to their advisors, realtors and pretty much everything else they deal with on a daily basis. This is why, when selecting an agent to represent their home, they will first look how that realtor represents himself. If you just have a simple, free corporate template website similar to all hundreds of thousands of real estate websites out there, your potential clients will wonder how much effort you will put into marketing their homes, if you don’t event put effort into maintaining your profession image. In this business, first impressions are very important.  Your realtor website has to be the best in the business!

If you first meet your affluent clients whose luxury real estate you would like to represent in person, it will be up to you to impress them, and if they like you, they will most likely do further research on you. The first thing they will do most likely is Google your name, and see what the world wide web has to say about you. It is up to you to make sure that whatever the search results bring is what you want your clients to see.

Here is how you can secure your credentials and further convince your clients that you are the best real estate agent for them

• Have your great looking luxury real estate website come up first in the search results on google
• Optimize your website for search engines
• Include Testimonials from your other clients
• Showcase your featured properties on your website
• provide a customizable search
• create ability to save search criteria
• make sure your website loads fast